Storytelling is the process of using fact and narrative to communicate something to your audience. … Telling a story is like painting a picture with words. While everyone can tell a story, certain people fine-tune their storytelling skills and become a storyteller on behalf of their organization, brand, or business.
4 P’s of storytelling
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As Patrick said, before his team takes on a project, they make sure they have a firm understanding of what they call the Four P’s: People, Place, Plot, and Purpose.
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