Blue Ocean Strategy Mindset

 #BLUE OCEAN STRATEGY , and such like other magnanimous words and phrases are used in the corporate sector for planning and executing various business functions. However there implementation remains questionable because of two main reasons, one that conceptual clarity lacks and second , the mindset and skills which the senior executives and employees need to have for undertaking such strategic work is lacking. Particularly very little efforts are dedicated in developing mindset and matching skills through trainings, mentoring and culture. Companies are lacking optimal productivity and sustainability due to this.