CORPORATE COMMUNICATION
February 2, 20210
A TALK WITH ANJUM NIDA RAHMAN
DEALING WITH ORGANIZATIONAL POLITICS
February 2, 20210
By Aurangzeb Soharwardi The concept of organizational politics in business world has gained a significant importance over the years. It has become a proven fact that politics will always be a part of organizations so long as people are involved. Organizations that are overrun with politics, however, will sooner or later take their place among...
ART OF MEDIA HANDLING
February 2, 20210
By Aurangzeb Soharwardi Communication capital:-the modern world is talking about communication capital .especially,the PR professionals are building their strengths on this concept. all business professionals know that the value of a corporation is built upon tangible assets,plants and machinery and intangible assets or its intellectual capital.In fact,in tomorrow’s business environment,intangible assets will grow significantly in...
EVENT MANAGEMENT
February 2, 20210
By Aurangzeb Soharwardi Event management is the Cinderella of external relations and one of the most important communication channels. Events management techniques to conduct seminars,Exhibitions, meetings, press conferences ,how they are organized is becoming a great PR activity and a lucrative business,too.As a modern concept, event management has emerged as the scientific and well coordinated...
PSEs and The Road to Profitability
February 1, 20210
by Aurangzeb Soharwardi At present we see our country afflicted with ailments that has not only hampered the economy but also deepened the multitude of problems it faces. Pakistan faces many external threats and challenges along with having to deal with terrorism and political turmoil. The Economy is crippling with every passing day, law and...
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